Well, to put things in perspective, Farhan and Vir were essentially recreating the bachelor number, Harry's Not A Brahmachari, from their film Shaadi Ke Side/Effects directed by Saket Chaudhary, in which they crash parties and weddings. Although it will be seen across all channels, the song made its debut on the net.
"People now prefer watching the song online rather than waiting for it to come on television," says Alpana Mishraa, CEO Balaji Motion Pictures, adding, "Farhan and Vir introduced first the audio and then the video of the song to the media and audience last night."
According to producer Pritish Nandy, the song is made for a situation that men, especially married men, would love to be a part of. "It's wicked, fun and crazy. Most importantly, it shows every man how to have a fabulous time minus and despite the Mrs,
